Digital Marketing for Toronto Small Business

How can online marketing help you find local customers?

You’ve heard digital marketing is powerful, but how does it apply to your small business here in Toronto? With so many tools, from SEO to Instagram stories, where do you start?

I work with clients to build a digital marketing roadmap for their business. This journey often starts with a website, your company’s “home base” where people come to learn more and take their first action toward becoming customers. From there, we explore the most effect online tools to meet new clients and stay connected with existing ones.

Working together, we’ll focus on ways to reach new customers right here in your neighbourhood or city.

A well-made site not only tells people about your business. It also helps people find you, builds trust and guides curious visitors to become customers.

By sharing some of your expertise online for free, you earn people's trust. Plus, you increase the keywords on your website and give people articles worth sharing with their friends.

Digital is great, but sometimes you need a physical business card, flyer or booklet. The right promotional material is eye-catching, informative and captures the look and feel of your brand.

How do search engines like Google decide where you website ranks in their search results? They consider tech factors like being mobile responsive and accessible, plus they look for the most valuable content.

Social media is a great way to keep in contact with your customer base, plus meet new people! It also opens up a whole new world of paid advertising opportunities, like Facebook and Instagram ads.

Social media is popular, but your customers are split across the different platforms. On the other hand, almost everyone has an email address and most people check it every day.

Ready to get started?

My Recent Projects

View more >>
Screenshot of Triple Check Expert Home Inspections website

Triple Check Inspections

This clean one-page website makes great use of animation to enhance their message, not distract from it.

Copywriting, Web Design
Content created for Mortgage Warehouse's Instagram feed

Mortgage Warehouse

A clean, minimalist website, plus ongoing SEO-boosting content formatting and scheduling.

Custom Interface, Email Marketing, SEO, Social Media, Web Design, Web Development, WordPress
Screenshot of the Tara Inn website

Tara Inn

When your pub is a local hub, it’s good to have an event calendar and a customizable food menu on your site.

Custom Interface, Custom Post Type, SEO, Web Design, Web Development, Web Hosting, WordPress

Companies I've worked with

Latest Blog Posts

Jul, 3
Hands on a laptop keyboard typing into a search engine

Website SEO Best Practices: Metadata & Alt Attributes

Effective websites have a lot of “behind the scenes” technical settings to help them talk to search engines. The two most important ones to be aware of for your site’s SEO are metadata and alt attributes. Don’t panic! This article is not going to be super technical! Important technical elements are often overlooked by people

Jun, 5
Small business cafe owner smiling and handing a coffee over the counter

How does local SEO work for small business?

What SEO strategies can help small businesses show up in local searches? All the ones in this Small Business SEO Checklist!

Sign-up for more tips & advice