Digital Marketing for Toronto Small Business

How can online marketing help you find local customers?

You’ve heard digital marketing is powerful, but how does it apply to your small business here in Toronto? With so many tools, from SEO to Instagram stories, where do you start?

I work with clients to build a digital marketing roadmap for their business. This journey often starts with a website, your company’s “home base” where people come to learn more and take their first action toward becoming customers. From there, we explore the most effect online tools to meet new clients and stay connected with existing ones.

Working together, we’ll focus on ways to reach new customers right here in your neighbourhood or city.

A well-made site not only tells people about your business. It also helps people find you, builds trust and guides curious visitors to become customers.

By sharing some of your expertise online for free, you earn people's trust. Plus, you increase the keywords on your website and give people articles worth sharing with their friends.

Digital is great, but sometimes you need a physical business card, flyer or booklet. The right promotional material is eye-catching, informative and captures the look and feel of your brand.

How do search engines like Google decide where your website ranks in their search results? They consider tech factors like being mobile responsive and accessible, plus they look for the most valuable content.

Social media is a great way to keep in contact with your customer base, plus meet new people! It also opens up a whole new world of paid advertising opportunities, like Facebook and Instagram ads.

Social media is popular, but your customers are split across the different platforms. On the other hand, almost everyone has an email address and most people check it every day.

Ready to get started?

My Recent Projects

Triple Check Inspections

This clean one-page website makes great use of animation to enhance their message, not distract from it.

Mortgage Warehouse

A clean, minimalist website, plus ongoing SEO-boosting content formatting and scheduling.

Tara Inn

When your pub is a local hub, it’s good to have an event calendar and a customizable food menu on your site.

Companies I've worked with

Latest Blog Posts

Aug, 7
A security guard, representing a secured website

Why does my website say “not secure”?

A simple explanation of what it means for a website to be secure or not secure, HTTP vs HTTPS and how you can get a free SSL certificate for your website.

Jul, 3
Hands on a laptop keyboard typing into a search engine

Website SEO Best Practices: Metadata & Alt Attributes

Effective websites (should) include code that talks directly to search engines. Does your site have the optimal metadata and alt attributes for SEO?

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